Incumbent
The contractor who currently holds the contract — the firm you must beat to win it.
The incumbent is whoever holds the contract now. When a contract is re-competed, the incumbent has relationships, knowledge, and a track record on that exact work — beating them is the uphill battle.
Refer to them as the incumbent, not "the competition." Knowing who the incumbent is (visible in past award notices) shapes your whole bid/no-bid decision.
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