Marketing Consulting Services

Size Standard: $19 million

Overview

NAICS code 541613 covers Marketing Consulting Services, supporting government agencies in their public communications and outreach efforts. This industry includes establishments primarily engaged in providing operating advice and assistance to businesses on marketing issues, such as developing marketing objectives and policies, sales forecasting, new product development, pricing strategies, and marketing strategy development.

While government doesn't market products in the traditional sense, agencies have significant needs for marketing-related consulting. This includes public education campaigns, recruitment marketing, stakeholder engagement strategies, brand development, and communication strategy. Agencies like the Census Bureau, military recruiting commands, and public health agencies are major consumers of marketing consulting.

Contractors under NAICS 541613 provide services including communication strategy development, audience research, campaign planning, message testing, stakeholder engagement, and marketing analytics. The government's increasing focus on effective citizen communication and digital engagement has expanded opportunities in this space.

The $19 million size standard enables small marketing firms to compete, and agencies often seek specialized expertise in areas like healthcare marketing, recruitment, or multicultural communications. Past performance in public sector marketing is highly valued.

Top Agencies Buying Under NAICS 541613

Census Bureau
Department of Defense (Recruiting)
Centers for Disease Control (CDC)
Department of Health and Human Services (HHS)
Social Security Administration (SSA)

Types of Contract Opportunities

Public Education Campaign Development
Recruitment Marketing Strategy
Stakeholder Engagement Consulting
Digital Marketing Strategy
Audience Research and Analysis

Helpful Certifications

These certifications can help you compete for set-aside contracts under NAICS 541613:

8(a)

WOSB

EDWOSB

HUBZone

Learn more about certifications →

Frequently Asked Questions

What services are covered under NAICS code 541613?

NAICS 541613 covers marketing consulting including strategy development, audience research, campaign planning, message development, stakeholder engagement, and marketing analytics for government programs.

What is the size standard for NAICS 541613?

The SBA size standard for NAICS 541613 is $19 million in average annual receipts, making it accessible for small marketing firms and agencies.

How does government marketing consulting differ from commercial?

Government marketing focuses on public education, behavior change, recruitment, and citizen engagement rather than product sales. It must comply with appropriations law restrictions on publicity and propaganda.

Which government programs need marketing consulting most?

Major needs include Census outreach, military recruiting, public health campaigns, benefits enrollment promotion, and agency recruitment for hard-to-fill positions.

Can NAICS 541613 be used for advertising services?

Marketing consulting (541613) focuses on strategy and planning, while advertising services use NAICS codes like 541810, 541820, or 541830. The codes are often used together on comprehensive campaigns.

Size Standard

$19 million

Businesses below this threshold in average annual receipts qualify as small businesses for set-aside contracts.